I have recently found myself a frequent customer of drugstores, purchasing medicine for my wife. But I just don't buy from any pharmacy that I pass by. I always go to a Mercury Drug Store, no matter how far it may be, no matter how many odd-named drugstores I pass by.
Wierd huh? Call me duped (not doped, mind you), but I go to Mercury Drug due to three reasons:
1. the stores are inviting, with a mixture of goods and snacks, toiletries, making it an ideal place to pick up stuff other than medicines.
2. I have this Suki Card which earns me points whenever I make a purchase. Points that I can use to 'convert' to cash and purchase something else.
3. Their slogan says "Gamot ay siguradong laging bago" (Medicines are always guaranteed new). So whenever I go out and buy these, whether prescribed or over the counter, I head on straight to Mercury Drug. Because who knows, other drugstore's medicine cabinets might have expired items in them!
Like I said, call me duped, call me paranoid, but Mercury Drug's got one marketing gimmick that works 100% right there. I was only able to realize this when I passed a couple of drugstores to get to theirs! Ten pieces Avamigran for migraine, please. And here's my Suki Card.
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